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Kemin Foods Plans Consumer Education Effort

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By: Sean Moloughney

Editor, Nutraceuticals World

Kemin Foods, Des Moines, IA, is launching a major initiative to educate consumers on the growing body of evidence showing how its purified FloraGLO® lutein helps promote long term eye health. In 2003, the company will be sponsoring a major public television program on eye health, while continuing its four-year-old brand-building work with customers and retailers to educate them on the value of FloraGLO.

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